FAQs
Everything you need to know about scaling your coaching business with Grow Mailers
What is the A.I.D.A. framework and how do you use it?
A.I.D.A. stands for Attention, Interest, Desire, and Action.
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Attention: We craft subject lines that break the user’s “scroll-trance.”
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Interest: We hook them with a story that mirrors their current situation.
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Desire: We use the B.A.B. (Before-After-Bridge) technique to make your coaching the only logical path to their goal.
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Action: We provide a clear, low-friction instruction to book a call or purchase.
Why is the P.A.S. framework essential for coaching?
Coaches solve problems. The P.A.S. (Problem-Agitation-Solution) framework allows us to demonstrate deep empathy. We identify a specific Problem your client faces, Agitate the emotional and financial cost of not fixing it, and present your coaching as the specific Solution. This framework is our highest-converting tool for “cold” or “lukewarm” subscribers.
What are H.S.O. and P.W.A.T. frameworks?
These are our “Authority Frameworks”:
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H.S.O. (Hook-Story-Offer): Used for daily or weekly nurture emails to keep you top-of-mind without being “salesy.”
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P.W.A.T. (Problem-Why-Answer-Trust): Used to handle skepticism. It explains Why previous attempts (like DIY or other courses) failed and builds Trust in your unique mechanism.
A.I.D.A. stands for Attention, Interest, Desire, and Action.
-
Attention: We craft subject lines that break the user’s “scroll-trance.”
-
Interest: We hook them with a story that mirrors their current situation.
-
Desire: We use the B.A.B. (Before-After-Bridge) technique to make your coaching the only logical path to their goal.
-
Action: We provide a clear, low-friction instruction to book a call or purchase.
Coaches solve problems. The P.A.S. (Problem-Agitation-Solution) framework allows us to demonstrate deep empathy. We identify a specific Problem your client faces, Agitate the emotional and financial cost of not fixing it, and present your coaching as the specific Solution. This framework is our highest-converting tool for “cold” or “lukewarm” subscribers.
These are our “Authority Frameworks”:
-
H.S.O. (Hook-Story-Offer): Used for daily or weekly nurture emails to keep you top-of-mind without being “salesy.”
-
P.W.A.T. (Problem-Why-Answer-Trust): Used to handle skepticism. It explains Why previous attempts (like DIY or other courses) failed and builds Trust in your unique mechanism.
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Welcome to WordPress. This is your first post. Edit or delete it, then start writing!